Del Monte Fresh Produce Announces New Consumer Promotion to Ring in the Holiday Season
- by Melissa De Leon Chavez
CORAL GABLES, FL - Del Monte Fresh Produce is ushering in the holiday season with a new consumer promotion and its first-ever holiday game for the most festive time of 2018.
A fun-filled way to encourage consumers to eat healthy fruit in lieu of traditional holiday sweets, Del Monte’s online game involves avoiding cookies and candies and collecting pineapples, grapes, and other fresh fruit with your playful snowman avatar.
Promotional tags on Del Monte Gold® Extra Sweet pineapples and stickers on Del Monte® branded fresh-cut products will encourage consumers to play.
In addition to promotional products in store, the game—available to play throughout the globe—is also being promoted through Del Monte’s social media channels and website.
To learn more about Del Monte’s products and promotions—and play the company’s new game—visit www.fruits.com.
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