Denise Junqueiro Discusses Emeralds in the End Zone Retail Campaign with Emeralds in the Rough
- by Jessica Donnel
OXNARD, CA - Yeah, football is cool and all, but if you know me well, you know I’m there for the snacks. A smorgasbord of sliders, a deluge of dips—all things made better by an avalanche of avocado! We all know avocado is the real winner when it comes to consumers’ Big Game spreads, and here to make MVP is Mission Produce and its Emeralds in the End Zone retail campaign.
As we rush the ball closer to February 3, I catch up with the company’s Director of Marketing Denise Junqueiro and learn more about the campaign and how it can help turn these emeralds into a touchdown for retailers.
“Emeralds in the End Zone is the perfect party pack for avocados, and the mixed sizing offers something for all of your Big Game party needs. And because the Emeralds in the Rough program uses avocados that are a bit rougher around the edges, retailers and their customers can buy this product at a very attractive price point,” Denise explains. “Not only that, but it’s such a fun and engaging program and the Big Game is such a playful avocado holiday. It’s not just guacamole anymore; people are making avocado slider, avo fries, unique takes on avo dips. We just think it’s so fun to give each of your friends their favorite kind of delight at your Big Game party.”
Denise says that these next two weeks are the sweet spot for retailers to highlight Emeralds in the Rough avocados. For game week, get your orders in for ripe bulk avocados—that way, your consumers can have something that’s ready to transform into a delicious dish right away. Mission Produce offers eye-catching and colorful Emeralds in the End Zone header cards and POS materials that can be used on a wide array retail signage.
“The best time to get those orders in is now!” Denise emphasizes. “This is a perfect Big Game promotion that’s perfect for retailers who are looking to be outside the box and do something different than their competitors. If you want to strike a note with your consumer, Emeralds in the Rough and Emeralds in the End Zone does exactly that.”
Have you gotten your rough draft picks in yet?—and yes, I stole that adorable pun from Denise. Now is the time!