COLUMBUS, OH - The convenience sector is getting a new fresh produce-forward rep, especially as more produce distributors and processors like Columbus’ very own DNO Produce expand into the market. In fact, DNO Produce’s foray into c-stores is just another way one of our industry’s leaders is keeping the consumption of fresh produce on an upward trajectory by growing its reach into all retail markets.
I sat down with Jeremy Taylor, Vice President of Sales and Marketing for DNO Produce, to find out more about the distributor’s latest expansion.
“We’ve always been in the grab-and-go space with our school lunch program items, so it was a natural progression to continue to offer portion-packed products. Folks are choosing healthier options every day at c-stores, and we wanted to be a part of it,” Jeremy said.
Thus far, DNO Produce is servicing distributors in Michigan, Pennsylvania, Western New York, Indiana, and Chicago.
As more produce suppliers dive into the convenience store market, I asked Jeremy what makes DNO unique in the growing crowd.
“Our just-in-time ordering,” Jeremy replied. “Most companies are looking for long lead times, which result in outdated product. We’re taking orders for next day and producing to order. This makes our product high quality and well-built for our customers. After all, we’re an extension of them.”
This differentiation only furthers DNO Produce’s own rep as not a run-of-the-mill produce distributor, which Jeremy emphasized is key in drawing in new distributor partners who are interested in also setting themselves apart from other companies.
“DNO Produce is looking to partner with distributors who stand out among the crowd with the items they offer. I would encourage distributors to not be afraid to pilot unique items like mango cups or different apple varieties,” Jeremy explained. “Consumers have a lot of choices out there, and it’s important that we create unique value.”
For more news on the fresh produce expansions happening across our industry, stick with us at AndNowUKNow.
