LOS ANGELES, CA - When I think of Dole Food Company, I think of tropical fruits. I know many other shoppers make this association as well, and even more will be doing so soon enough. The company is teaming up with pocket.watch and the Ryan’s World franchise from Sunlight Entertainment to bring the Island Adventures program to every aisle and screen across North America.
“Dole is always seeking fun new ways to reach families and help educate on happiness and wellness through produce,” said William Goldfield, Director of Corporate Communications at Dole. “By connecting with such a recognizable brand for families as Ryan’s World, pocket watch provided Dole a powerful partner to help deliver the joy, flavor, and pure sweetness of our pineapple.”
Starting this week, 26 million co-branded DOLE® Royal Hawaiian® and Tropical Gold® Pineapples hit stores across the United States and Canada, a press release noted. Ryan Kaji himself visited the Dole Pineapple Farm in Oahu, Hawaii, where he learned about pineapple farming to produce educational and entertaining content.
The Ryan’s World Island Adventures program includes new content, new consumer products, gaming, and co-promotion extending the franchise, including:
- On April 1, the channel will premier a video featuring the Dole Pineapple Farm, educating kids and families about the harvesting process
- Ryan’s World will debut a suite of Island Adventure toys available at major retailers, including Walmart, Target, and Amazon
- The Ryan’s World Island Adventures Special, premiered for free on The Roku Channel on April 1, 2023
- Pineapple character upgrades and a new Island Adventures welcome will appear in the Tag with Ryan mobile video game, which has over 29 million downloads
- Ryan’s World Combo Panda and Dole’s Pinellopy Pineapple characters will collaborate on an exciting social content series, while immersive dotcom pages hosted by pocket.watch and Dole will showcase everything Island Adventures plus feature recipes and free downloadable activities
How will you leverage this collaboration in your own produce department? We cannot wait to find out.
