CHARLOTTE, NC - If you couldn’t tell by the ghostly displays currently gracing many retailers’ stores, the Halloween season kicks off well before October 31. In fact, the team at ANUK had barely entered the month of September before we began seeking out all things spooky, and I know plenty of consumers who share the same mindset. With Halloween demand remaining strong, Dole Food Company is bringing produce to the forefront of this holiday with its largest-ever recipe and resource page.
“We love Halloween at Dole—and it’s not because we see a need to replace trick-or-treating or the neighborhood costume party with a trip to the salad bar!” said Melanie Marcus, MA, RD, Nutrition and Health Communications Manager. “We absolutely see the importance of continuing holiday traditions, even if some of those traditions may not be the most nutritious. Halloween only comes once a year, so it’s OK to indulge every once in a while. These delicious, party-worthy recipes allow you to get your fruit and veggies without sacrificing the flavor or the fun.”
As an extension the provider’s ongoing “Healthier by Dole” campaign, the new resource page includes downloadable recipes, blog posts, and hands-on party suggestions from Marcus.
In addition to offering serving suggestions and digital downloads from previous years and interactive party ideas, the Dole Healthy Halloween Recipe and Resource Page will include two new recipes: Spooky Halloween Fruit Platter and The Witching Hour Fro-Whip, which is an all-purple take on the Dole Whip created in honor of Disney’s Hocus Pocus 2 hitting Disney+ tomorrow, September 30.
Beyond these creative recipes, Marcus created the Frightfully Fresh Fruit & Veggies Touch Game to help parents, teachers, coaches, and fellow nutritionists reinforce everyday patterns of healthy living in a fun way, a press release noted.
To view all of the details of this exciting Halloween launch, click here.
We are officially in the countdown to Halloween, so stay tuned for more launches and merchandising tips here at ANUK.
