DUBLIN - Consistently dedicated to extending its industry reach, Dole plc has officially unveiled its new “Dole Exotics” specialist division along with its “BE Exotic” consumer brand. The announcement was made at Fruit Logistica 2022 and marks the company’s focus on realizing the potential of exotic produce, with a focus on avocados and mangos.
“Our ambition is nothing less than to raise the bar in the exotics category,” said Tobias Deil, Category Director for Avocado and Mango in Dole EMEA in a presentation at Fruit Logistica. “We believe we are uniquely positioned to do so given the quality of our existing production and our commitment to invest in more, the experience of our global specialists in exotic fruits, the technical expertise they bring, and our infrastructure across the most fertile global growing regions, but also on-the-ground in key markets.”
By creating a bespoke unit dedicated to the growing, procurement, ripening, and marketing of exotic fruits and vegetables, Dole plc intends to expand its reach in the category, a press release explained. To do so, the company will apply its resources and expertise associated with DOLE® Bananas and Pineapples to deliver exotic fruits to retail shelves across Europe and the globe.
In order to complement group production and third-party sourcing, Dole Exotics will offer a vertically integrated supply chain, a streamlined route to market, and the in-house capacity to assure the best agronomic and sustainable practices from grower to consumer.
“Our BE Exotic range will speak to the consumer in a contemporary, innovative way. Our packaging will deliver striking on-shelf impact while, in promoting the brand, we will be encouraging consumers to embrace their inner adventurous selves by trying something new,” added Deil. “BE Exotic is a brand very much of its time-one inextricably linked to identity, but one also endorsed by DOLE, a trusted and recognized name. It is a compelling combination which we believe will resonate with consumers in markets right across Europe.”
To learn more about Dole plc’s recent brand and division, click here.
How will these new launches affect Dole plc’s U.S. portfolio and reach? Keep reading AndNowUKnow for answers.
