YAKIMA, WA - What’s the most delicious way to avoid a pinch this Saint Patrick’s Day? If you ask Domex Superfresh Growers, the company would tell you to grab a Granny Smith apple, of course! The long-beloved apple variety adds a festive pop of color that will catch consumers’ eyes and wallets through front-of-store displays. Whether organic or conventional, bulk or bagged, Superfresh Growers have Granny Smith merchandising tips for you.
“Granny Smith has been steadily holding fourth place for the past few years,” said Communications Manager Catherine Gipe-Stewart, noting that this year, IRI data charts Granny Smith apple dollars up 2.6 percent. “As retailers focus more on core varieties, it has begun to rise to third place. With Granny Smith trending, use the bright green of the apples to convert to ‘green’ at the cash register.”
According to a press release, Granny Smith is the single-most talked about apple in digital media and is popular with both millennials and the hispanic community. As a produce staple, Granny Smiths are popular in pies, for juicing, and even right out-of-hand. Gipe-Stewart suggested creating large bulk displays near the cash register and front-of-store to draw attention to the bright green color of Granny Smith apples and boost sales.
Looking for additional help in merchandising Granny Smith in-store? The Superfresh Growers marketing team is offering a digital content kit complete with recipes, photos, social media graphics, and other fun ways to engage with consumers. New this year is a recipe for Granny Smith Apple “Cookies”—we won’t tell if you don’t share with your consumers!
