Domex Superfresh Growers Debuts eat brighter!™ Themed Superfresh Kids™ Pear Pouch Bags
- by Christofer Oberst
YAKIMA, WA - Domex Superfresh Growers is getting a little help from Big Bird, Elmo, and others to promote pears and healthy eating habits among kids.
The company is joining the eat brighter!™ campaign to feature Sesame Street characters on a new line of 2 lb. gusseted Superfresh Kids™ themed pear pouch bags.
These new bags, available in both organic and conventional options, feature ripening tips on the back for consumers and include bilingual information for Canadian export requirements. Bartlett, Bosc, Anjou, and Red Pear varieties will be available in separate pouches when the bags debut in supermarkets this fall.
Speaking on the current season, Howard Nager, Vice President of Marketing, said that this year’s pear crop is shaping up nicely with excellent eating quality and flavor.
“Sizing will lean towards smaller fruit which is ideal for the 2 lb. pouches,” he said. “IRI data for the 52-week period ending June 14, 2015 has shown that dollar sales of bagged pears increased 15% over the previous 52-week period and it now represents 9% of dollar sales in the pear category.”
A social media campaign this fall will accompany the company’s pear season. The hashtag #eatpears on Facebook, Twitter, Instagram, and Pinterest will give consumers the opportunity to win prizes.