Domex Superfresh Growers Launches Autumn Glory® Apple Season with Multi-Faceted Marketing and Consumer Sweepstakes
- by Christofer Oberst
YAKIMA, WA – Domex Superfresh Growers® is kicking off its Autumn Glory® season with several digital and in-store marketing support programs to drive sales of this unique, exclusively grown apple variety.
These tools include in-store demos and merchandising, in-store radio, social media content and digital promotions, and consumer sweepstakes and blogger outreach. All are designed to build off of last year’s momentum and introduce the new apple crop to consumers.
Grown both organically and conventionally in the Yakima and Wenatchee regions of Washington State, Autumn Glory apples are known for their subtle sweet, cinnamon flavor profile, according to a press release.
“Consumer response to the flavor of the Autumn Glory has been tremendous,” said Howard Nager, Vice President of Marketing. “With its sweet, firm flesh and subtle cinnamon notes, the Autumn Glory has an intense apple flavor that embodies the essence of a crisp, fall harvest, thus the name.”
As we previously reported, volumes have doubled every year for the Autumn Glory. The company projects harvesting approximately 50,000 cartons of Autumn Glory apples in 2015 and up to 800,000 cartons in 2020.
Domex Superfresh Growers is launching a consumer sweepstakes that will be promoted via the company’s social media pages. Domex will also be launching a consumer food blogger outreach initiative to help drive awareness for the new variety.
“These activities paired with our suite of retail support programs are designed to build a loyal fan base for Autumn Glory apples as we increase volumes over the next five years,” Nager concluded.
Autumn Glory will be ready-to-ship in early November with availability through March of 2016. Organic Autumn Glory apples will be available beginning in January.