Domex Superfresh Growers® Launches New, Innovative Website
- by Lillie Apostolos
YAKIMA, WA - The Domex Superfresh Growers® website is new-and-improved and making a splash. What makes the company’s new eye-catching website so dazzling is its engaging content, which is specifically geared towards the education of consumers and retailers about its world-class fruits.
“Our new website checks all the boxes of ‘millennial-proof’ web design,” said spearheader of the project Tyler Weinbender, Media Manager, in a recent press release. “We focused on ease of navigation and self-education, supported by flavorful content, easy mobile access, attractive page layout, and lots of video and motion.”
Apples, pears, cherries, and apricots are fruits Superfresh grows, and with the new website in place, the company’s focus is on increasing global fruit consumption and retail sales. On the new website, www.superfreshgrowers.com, consumers and retailers can find product information, ideas for using the company’s fruits, and crop updates.
Further, it is an interactive experience. Taste-O-Meter is just one discovery tool, which is a unique way of allowing visitors to select an apple variety based on their own preferred levels of sweetness and tartness. And, logged into the growers’ library, there is also a plethora of videos for visitors to watch, including monthly the Orchard Update, inspirational recipes, and crop season reports.
“Our website is a critical tool for conveying information about our products to customers and retail partners,” said Mike Preacher, Director of Marketing, in the same press release. “The number of consumers eating our products around the world is increasing, and this website provides an efficient and fun path for communicating with them. This is another step in continually improving the technologies across our organization, including our orchards, warehouses, offices, and electronic properties.”
As a fifth-generation company dedicated to the production of its flavorful and high-quality fruits, this is just one more way for the company to engage with its customers–communicating not only through the stomach, but also through the heart.
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