Domex Superfresh Growers® Promotes Granny Smiths for St. Patrick's Day
- by Geneva Hutcheson
YAKIMA, WA – If retailers are still searching for a pop of green for this upcoming St. Patrick’s Day, their search is over! Domex Superfresh Growers® encourages retailers to go for the green with Granny Smith apple displays and promotions. With the apples available in both organic and conventional, bulk and bags, there is something for all consumers.
As the #4 ranking apple in America’s top apple varieties, according to Superfresh, Granny Smiths are always on trend: in fact, they are among the most talked about apples in digital media! The bright green apples are perfect for apple pie, juicing, and just good old snacking.
According to a recent Superfresh Growers press release, Granny Smith apples represent 11 percent of the apple category in both dollar share and volume (IRI data through 12/31/17) and organic sales of the apple grew 4.6 percent in pounds in December. The apple does especially well with Millennials, who tend to buy more produce and to prefer tarter apples in general, but also does well across all demographics and households.
Superfresh Growers recommends bright green, festive apple displays for the upcoming holiday—featuring bag, bulk, organic, or convention apples—and St. Patrick’s Day promotions near the cash register.
For more information on Granny Smith apple ads, reach out to your Superfresh Growers representative, and, to stay in the know on holiday promotions, keep reading AndNowUKnow.