Domex Superfresh Growers® Release Latest Scan Data for Apple Promotion
- by Jordan Okumura
YAKIMA, WA - Retailers are doing a great job of promotion the large high-quality apple crop this spring, according to the latest video analyzing scan data by Domex Superfresh Growers®.
“We hope to see all retailers heavily promote apples through summer,” says Mike Preacher, Director of Marketing. “Be sure to contact your Domex Superfresh Growers account representative to discuss promotional opportunities and available Superfresh Growers Category Management® information.”
Preacher gives a snapshot analysis of the past four weeks in the accompanying video. In the four weeks leading up to April 16, promotion of apples resulted in a 7% increase in pounds and 1.5% increase in dollars.
Organic apple sales also made impressive strides, with a 17% volume increase and 5% dollar increase. Data source is IRI/FreshLook.
Check out the video to learn more!