Dried Fruit Kingpins Craisins and Raisins Battle it Out For Health-Conscious Demographic


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Thu. March 14th, 2013

<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;">California &amp; Michigan-</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">By Eric Anderson<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">3.15.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/hl_craisins_BODY.jpg" alt="Cropped Images 03152013" />Since their debut in 2004, Ocean Spray’s Craisins have been vying for market share with traditional raisins. The Massachusetts-based company has worked for years to get more consumers to trade in their raisins for Craisins, touting their nutritional superiority while raisin marketers have not done a great job of extolling their product’s health benefits. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Ocean Spray claims that Craisins have “double the antioxidants, plus unique cranberry health benefits with the same amount of sugar as the leading brand of raisins,” according to a statement.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>There is one big distinction, however. Though both products contain 29 grams of sugar per ¼ cup serving, Craisins are sweetened with added sugar, while raisins are merely dried grapes free of added sweeteners.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>In terms of nutrition, here’s how the two products stack up:</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Both Sun Maid Raisins and Craisins have 130 calories per ¼ cup serving. Craisins have 3 grams of fiber compared to raisin’s 2 grams.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Raisins: 2% of the recommended daily value (DV) of calcium. Craisins: 0%.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Raisins: 6% DV of iron. Craisins: 0%.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Raisins: 9% DV of potassium. Craisins: 0%.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Raisins also have 1 gram of protein, while Craisins have 0 grams.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Sun Maid’s Raisins edge out Craisins in terms of macronutrient content while Craisins boast slightly more fiber, and according to Ocean Spray, double the antioxidants. A lack of added sugars and higher vitamin content, however, gives raisins a leg up in the eyes of health conscious consumers.</p><hr class="legacyRuler"><hr class="invisible minimal-padding">