WATSONVILLE, CA - Driscoll’s has been drumming up refreshed interest in the berry category lately by stoking consumers’ deepest berry desires with a few renditions of Limited Edition items. This week, the grower is expanding its Limited Edition Sweetest Batch™ line with the addition of Blackberries—another collection in the line that will include a curated series of best of season, ultra-flavorful offerings bred to give consumers an indulgent new way to experience fresh berries.
“The addition of Sweetest Batch Blackberries to the Limited Edition collection underscores our commitment to delighting consumers who have come to expect only the best and most flavorful berries from Driscoll’s,” said Fran Dillard, Senior Director, Brand and Product Marketing.
According to a press release, the new flavor-packed blackberry is one of the sweetest sensations to hit the produce aisle this winter and marks Driscoll’s as one of the first companies to market a complete berry patch premium flavor offering across strawberries, raspberries, blueberries, and blackberries. Like the previously launched berries under the Sweetest Batch brand, Driscoll’s new Blackberries are bred naturally by the brand’s Joy Makers, Driscoll’s team of agronomists, breeders, sensory analysts, plant health scientists, and entomologists, exclusively for its network of independent farmers to grow and harvest.
“We’re on a constant pursuit to innovate and perfect different blackberry varietals,” said Gavin Sills, Global Plant Breeding Director for Blackberries. “The traditional blackberry has long been known in the produce industry as an underdog berry, and Driscoll’s is set to revolutionize this segment with incredibly flavorful varieties.”
The latest product launch from Driscoll’s is also arriving on the heels of major growth in household penetration for the blackberry category.
“This new product innovation generates buzz and excitement for the entire blackberry category,” added Annie Duner, Product Marketing Manager. “Flavor is driving the overall growth of the fresh blackberry category.”
Driscoll’s as a brand is constantly working to develop new proprietary varieties, like those in its Limited Edition line. Though each proprietary variety takes years to perfect, the resulting Limited Edition collections promise to bring even more joy to the experience of biting into a fresh berry.
The Sweetest Batch Blackberries are available now in select regions across the U.S. for a limited time.
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