OVIEDO, FL - What makes an “it” vegetable? Is it bearing unique qualities, colors, flavors, or shapes? Or is it how it inspires imagination? For Duda Farm Fresh Foods, an “it” veg depends purely on a stalk—a celery stalk that is. For the month of March, the grower celebrated its National Celery Month promotion with consumers as a way of lauding the versatility of its signature vegetable and elevating celery to the status of “It-gredient.”
“Given the unique circumstances, we made the decision to continue to run our annual campaign to offer positive content and reinforce our supply during this time,” said Nichole Towell, Senior Director of Marketing. “We were surprised and pleased to find consumers were not only continuing to engage with the Dandy brand, but were seeking familiar content and willing to purchase produce. At the end of the day, we want to make sure shoppers know that we will continue to provide the quality fresh produce they know and love.”
As part of the National Celery Month promotion, which garnered over 55,000 entries, Duda Farm Fresh Foods offered fans a chance to win one of four prizes, according to a press release. Prizes included a cocktail mixer, an entertaining set + one-year supply of celery, a food processor, and a personalized gift set—all of which encourage winners to keep incorporating celery into their daily routine.
On top of its celery-adjacent prizes, the grower also promoted the health benefits of celery to consumers, which is of the utmost importance as more shoppers look for quick and easy ways to stay healthy at home.
“It’s imperative, now more than ever, for us to continue working,” said Sammy Duda, Senior Vice President of National Operations, noting that Duda Farm Fresh Foods is continuing to engage with shoppers in an effort to inspire and educate consumers despite the shift in tone throughout the industry and the world. “While demand continues to grow during this unparalleled time, we will work tirelessly to continue to supply retailers and shoppers with quality fresh produce."
Like both Nichole and Sammy stated, Duda Farm Fresh Foods is reinforcing celery’s place in all of consumers’ grocery carts by ensuring that demand for its products will be met with supply as grocery store shelves continue to be restocked at a faster than normal pace.
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