Dulcinea Farms™ Announces New PLU for Yellow Mini Seedless Watermelons
- by Jessica Donnel
LOS ANGELES, CA – Dulcinea Farms™, part of Pacific Trellis Fruit, announced a new PLU for its Yellow Mini Seedless Watermelons. The company hopes this new PLU will help improve sales tracking for the entire melon category—or at the very least those who sell the yellow mini seedless variety.
“This is really rooted in a shortcoming we identified over the past year—specifically, the inability to differentiate and track sales between full size yellow seedless watermelons and our SunnyGold® Yellow Mini Seedless watermelons, due to the fact there was previously only one PLU issued for all yellow seedless watermelons,” stated Josh Leichter, General Manager, in a recent press release. “It was a source of frustration for us as well as for some retailers we’re working with.”
The new PLU (3494) resolves this issue by allowing retailers to track sales of Yellow Mini Seedless Watermelons separate from sales of Yellow Full Size Seedless Watermelon, which will continue under the existing PLU (4341).
The PLU was reviewed during a recent meeting of the International Federation of Produce Standards (IFPS). The approval is confirmed as of May 11, 2018 and is part of IFPS’ searchable PLU Database.
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