Enza Zaden USA Shares the Details for its Upcoming CPMA Convention and Trade Show Program; Freek Knol and Adrian Scott Discuss

SALINAS, CA - A seed is not only the beginning of a plant's genesis, but also the first decision in a long series of decisions and conversations that bring a piece of fresh produce to market. Excellence is at the heart of every grower's desire for premium product and every retailer's commitment to the consumer. Where this relationship starts matters, as Enza Zaden North America knows. For the research, development, and production company, that conversation is becoming more intentional, shaped by the needs of the entire value chain. As the company prepares for the CPMA's Convention and Trade Show, it is fine-tuning its focus to connect more and more services and products on the production side of the business.

“Enza Zaden is deeply committed to developing products that work for the entire value chain—from the grower in the field to the consumer at the table,” Freek Knol, Commercial Director Canada, shares. “That means breeding varieties that deliver strong agronomic performance and reliability for growers, while also offering the flavor, convenience, and quality that consumers expect. We want customers and attendees to see that our innovation is intentional: Every new variety is designed to solve real challenges, create new opportunities, and ultimately help the industry bring better produce to market.”

At the 2026 trade show in Toronto, Canada, April 28–30, Enza Zaden will be presenting Tribelli® Seedless mini conical peppers. What makes this product stand out in terms of flavor, eating experience, and value for growers and retailers is multifaceted and diverse.

“Tribelli Seedless delivers amazing sweetness and flavor, but with the added benefit of being completely seedless—making it a true hassle-free snacking pepper,” Adrian Scott, Marketing Manager US and Canada. “With no prep, no cutting, and no mess, it offers a ready-to-eat experience that fits perfectly into today’s demand for convenient, healthy snacking. Its versatility also makes it ideal for fresh produce aisles, meal kits, and food prep services looking to add value without adding labor.”

In addition to its brand value proposition, Tribelli Seedless mini conical peppers have also been recognized with the Superior Taste Award from the International Taste Institute, in which top chefs confirmed its exceptional flavor, texture, and overall quality through rigorous blind tasting.

“For growers and retailers, this combination of standout taste, proven quality, and consumer-friendly convenience creates a differentiated product that drives interest, repeat purchases, and strong category performance,” Continues Freek.

While the Tribelli Seedless mini conical peppers are available across a large footprint, Canada is an especially important market for Enza Zaden's program.

“Canada is a valuable market for introducing new products like Tribelli® Seedless mini peppers because Canadian consumers and retailers are open to innovation. Particularly when new products enhance convenience, flavor, and overall eating experience. The consumers drive demand for fresh, high-quality produce with culinary appeal, creating space for new items to gain traction quickly. We strive to bring forward varieties that solve real challenges for growers while delivering a better experience for consumers,” continues Adrian.

CPMA brings together growers, retailers, and supply chain partners from across the produce industry. Events like this help Enza Zaden strengthen relationships and better understand what the market is looking for. With the entire produce value chain in one place, CPMA creates an environment where Enza Zaden can strengthen relationships and gain a clearer view of market expectations. Between a mix of formal meetings and informal interactions, the team can connect with new partners, deepen existing relationships, and share innovations. At the same time, new insights and perspectives on consumer trends, production realities, and emerging innovations from retailers, growers, and marketers flourish and are shared.

In an increasingly digital world, in-person events like CPMA still play an important role in helping companies advance innovation, partnerships, and new opportunities, as Enza Zaden notes.

Excited to learn more about the Tribelli Seedless program and the company that continues to hone the art of R&D into a flavorful expression of success? So are we. Visit booth 443 in Toronto to learn more.