FiveStar Gourmet Foods Continues to Expand in Retail by Naming Kate Brooks as VP of Sales East
- by Alexis Schreiber
ONTARIO, CA - FiveStar Gourmet Foods continues its expansion into retail sales with the new addition of Kate Brooks as Vice President Sales East. Brooks will report directly to also newly hired Senior Vice President of Sales Kristyn Lawson. Brooks began her new position in early April.
“I have been so fortunate to have built such great customer relationships in this business and wholeheartedly believe in the quality of products and innovation that FiveStar is bringing to this continually burgeoning category,” said Brooks.“For me, putting the two together is the perfect recipe for success!”
According to the company’s press release, as Vice President of Sales East, Brooks will be responsible for developing strategic sales plans and programs in collaboration with customer partners. She will promote revenue growth and exceed customer satisfaction and ultimately help customers provide consumers with their preference for the Simply Fresh brand™.
“It is fantastic to have sales talent like Kate added to our retail sales team to help perpetuate the Simply Fresh™ brand within the East,” said Tal Shoshan, CEO. “She has a wealth of experience in delivering exceptional service and building sustainable partnerships. There is no better place for Kate to shine than expanding on our commitment in the East to deliver the freshest, healthiest products, closest to the source.”
Originally from the Midwest, Brooks has a degree in Journalism from Northwestern University in Evanston, IL. Within the fresh, value-added category, Brooks brings over 14 years experience as a solutions provider. She comes, most recently, from Renaissance Food Group as Director of Prepared Foods, where she led all prepared foods strategy development, account management, and program design. Prior to that, she drove significant revenue growth as Director of Business Development for Taylor Farms.
Brooks will report into the FiveStar facility in Naples, FL, which is a state-of-the-art, 85,000-square-foot plant that was a $20 million-dollar investment and has a wide array of offerings for retail to support businesses across the Eastern Seaboard, like its strong partnership with Costco. FiveStar distributes its Simply Fresh brand of healthy foods from its two manufacturing facilities in California as well.
For updates on FiveStar Gourmet Foods and all new hires, keep reading AndNowUKnow.