FiveStar Gourmet Foods Debuts New Simply Fresh2Go® Line
- by Anne Allen
ONTARIO, CA - Working from home has become a reality for most consumers. Juggling work duties and children in remote learning environments, all while providing healthy meals? It's no wonder the modern shopper is looking for a quick solution. Targeting this need, FiveStar Gourmet Foods is delivering value to both consumers and retailers with the launch of its Simply Fresh 2Go® line.
“The response from buyers has been astounding,” remarked Tal Shoshan, CEO, as we buckle in to discuss the launch. “Our retail partners felt like they had been heard with our ability to deliver a new line of fresh, healthy, complete meals that help them offer consumers solutions for navigating the new work from home/school life.”
Navigating this space has been challenging as of late, but FiveStar Gourmet has risen to the challenge to ensure that retailers have the product options that consumers are hungry for.
“It is the first time, in our many years serving the needs of the school foodservice programs, that we have a ‘retail ready’ product that has a dual purpose,” Tal explained. “The Simply Fresh 2Go line caters to the real needs of consumers today and also meets the strict nutritional criteria for the USDA’s National School Lunch Program (NSLP). All 12 SKUs are ready-to-eat complete meals, with both meat and vegetarian options, that have protein, grains, fresh fruit and vegetable, and even a healthy fruit and veggies drink!”
Similar to the other options in its product portfolio, this new line uses high-quality ingredients and balances nutritional requirements, all while highlighting its colorful and fresh components in visually appealing packaging.
“What makes the difference is our retail partners and their merchandising execution,” Tal commented. “Staging the products as complete meals and showcasing them to consumers in the produce section as well as the fresh prepared Grab & Go section is how they stand apart from anything on the market today.”
As important as new products are, it’s also important to be a steady and reliable supply-side partner.
“We want to make sure that retailers know that we are listening and that we understand their challenges and are an invested partner in bringing fresh, healthy solutions to consumers,” Tal concluded.
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