NEW YORK, NY - Flashfood, the leading affordable grocery app, has partnered with apparel brand Kids Worldwide to launch a limited-edition “Eat Well” Lunchbox, created in collaboration with The RIVER FUND, a New York City nonprofit. The partnership brings together food, fashion, art and community to enable healthier eating while supporting families across all five boroughs.
The Eat Well Lunchbox features fruit-and-veggie artwork designed by children who participated in a Flashfood x Kids Worldwide workshop at The RIVER FUND last summer. During the workshop, kids learned how to prepare simple, nutritious meals using Flashfood groceries, then transformed their ideas into the artwork now featured on the lunchboxes. Proceeds from sales directly benefit The RIVER FUND’s mission to fight poverty and food insecurity.
“Our collaboration with Kids Worldwide and The RIVER FUND enables Flashfood’s mission to extend beyond the grocery aisle,” said Jordan Schenck, CEO of Flashfood, in the recent release. “We have enormous admiration for the brand Kids Worldwide has built and for their mission to support families experiencing poverty. We hope this collaboration helps contribute fresh, affordable groceries to families in New York City and beyond and underlines the importance of nutrition education in building a healthier and more equitable planet.
“Our collaboration with Flashfood brings together two missions driven by purpose, tackling food insecurity and empowering youth,” said Robbie Kingsmill Stuart, Founder, Kids Worldwide. “Access to nutritious food is essential to breaking the cycle of poverty, and through this partnership and the workshop we did we’re helping kids learn about healthy eating and smart grocery shopping. The custom lunch box featuring joyful artwork created by the youth is both a symbol of creativity and a reminder that every child deserves nourishment and happiness. We’re so proud of this collaboration and inspired by the imagination and color the kids brought to life.”
The launch reflects Flashfood’s ongoing commitment to making healthy groceries accessible and affordable while reducing food waste. To date, Flashfood has diverted more than 145 million pounds of food from landfills and saved shoppers more than $370 million on groceries across North America.
The Eat Well Lunchbox is available now at www.kidsworldwide.shop for $38, with proceeds benefiting The RIVER FUND. For more information visit www.flashfood.com.
