SALISBURY, NC – Food Lion has rolled out its new, easier shopping experience for customers in 45 stores in the greater Greenville, New Bern and Jacksonville, N.C., market. The stores have received remodels as part of the retailer’s “Easy, Fresh and Affordable…You Can Count on Food Lion Every Day” strategy.
“Our customers told us that they want a grocery experience where it’s easy to shop, easy to save and easy to figure out what is for dinner tonight,” said Meg Ham, President of Food Lion. “In these stores, we’ve worked to deliver just that. We invite our customers in the greater Greenville, New Bern and Jacksonville area to come out and experience grocery shopping reimagined at Food Lion and let us know what you think.”
To celebrate the launch of the new format stores, Food Lion is giving away $10 gift cards to the first 50 customers at each of the 45 locations every day from Wednesday, Nov. 12, through Saturday, Nov. 15, according to a press release.
Also, Food Lion Feeds has donated 225,000 meals, or $45,000, to the Food Bank of Central & Eastern North Carolina and 49 local feeding agencies in the region to mark the launch of the 45 stores.
The new format has expanded the selection in stores with thousands of new items with a dedicated Gluten Free section and a wide selection of quality fresh produce and meat to make shopping and saving easier for customers.
This is the second rollout in Food Lion’s expansion plans. As we previously reported, the retailer remodeled 31 stores in the greater Wilmington, N.C. market in August of this year.
Food Lion will continue to roll out storewide enhancements in markets over time, including remodels in approximately 150 stores in 2015.
