DELANO, CA - Lauded for distinctive flavor, quality, and variety, the California table grape sector is one consumers are always looking out for, often eagerly waiting for their favorite varieties to land on store shelves. Diving into the latest from this consumer-favorite category, I recently gleaned some exclusive insights from Four Star Fruit President Jack Campbell.
“This period represents the best table grape production in the Northern Hemisphere,” shares Jack. “California’s climate and location allow for excellent development of the highest quality product coupled with the best varieties available.”
Four Star Fruit is kicking off its California table grape season with its green Pristine variety, with the red seedless Holiday variety soon to follow. With quality and flavor that consistently satisfies consumers, shoppers across the United States have come to anticipate these varieties year after year.
Jack also granted us a look inside the company’s vineyards, noting recent weather challenges in the San Joaquin Valley.
“The heat has been relentless this summer, creating challenges for CA table grape growers throughout the San Joaquin Valley,” Jack added, sharing some insight into the current market. “This is mostly a yield discussion as the highest volume is still to come.”
Despite pressures posed by weather, Four Star Fruit remains focused on meeting consumer demand and upholding the high level of quality consumers have come to expect from the brand.
“Quality drives repeat purchases,” Jack emphasizes. “Inflation has created huge challenges for producers and retailers, which the consumers are feeling. Delivering a great eating experience with quality and flavor helps mitigate that challenge.”
ANUK will continue to bring you insights directly from the California table grape industry, so be on the lookout for our next update.
