Fourth-Generation Family Member Joins Organics Unlimited's Organic Produce Team
- by Anne Allen
SAN DIEGO, CA - Organics Unlimited has welcomed fourth-generation family member, Daniella Velazquez de León, as its new Logistics Manager.
“It’s so exciting to be working at a place that’s truly making a difference,” said Velazquez de León in a company press release. “I’m genuinely passionate about what we do here and about our GROW social responsibility program. We have so much potential ahead of us as a company, and to finally be here, I am where I’m meant to be.”
Joining the family business wasn’t a set expectation for Velazquez de León. Her parents wanted her to find her own way, but this eventually led her back to Organics Unlimited.
“I’m obviously extremely happy to have my oldest daughter, Daniella, join the company that we’ve built over the past 18 years,” said Mayra Velazquez de León, President and CEO. “She’s going to be learning the ins and outs of what we do here on every level, from logistics to accounting and sales to marketing. We’re proud to have her on board and passionately giving it her all.”
Prior to joining Organics Unlimited, Velazquez de León worked in a number of roles for Amobee (and Adconion Direct, prior to it being acquired by Amobee). While at Amobee, she began overseeing social media campaigns and moved on to work on display, mobile, and video ads, all of which she integrated into digital components for client campaigns. She also has background in broadening advertising channels through Pinterest and Snapchat.
Velazquez de León is a graduate from the University of San Diego with a Bachelor of Business Administration in Marketing and Finance degree. She has worked on a wide range of campaigns for Fortune 500 companies like Airbnb, among others. In her new role, she plans to foster a fun company culture and pursue opportunities to innovate Organics Unlimited. As she sees a chance for growth development in organic produce, she said she plans to keep an eye on trends and ensure consumers know why organic is the best option.
“My dad always encouraged me to follow my heart and that advice has led me here,” said Velazquez de León. “I don’t know where my path is going to take me, but I trust the process of following opportunities along the way. I still have so much to learn, but I’m very excited.”
Congratulations to Daniella Velazquez de León on this new chapter in her career!