RIO RICO, AZ - Who is the latest leader stepping in to drive growth for Fresh Farms, you ask? The table grape provider has appointed industry vet Shaun Ricks to its sales team, tapping into over three decades of expertise.
"My primary goal is to support the existing sales staff while boosting efforts to maintain uniformity in the grape supply chain," said Shaun Ricks. "I am excited for the opportunity to work with Fresh Farms and its dynamic staff, and I am motivated to succeed for the Molina Family, who have graciously given me the chance to return to the business I love after overcoming a challenging battle with Long Covid."
Ricks has over 30 years of industry experience, including 25 years in fresh table grapes. As he joins Fresh Farms’ sales team, he will play a key role in representing the Molina Family grapes to its esteemed clientele while focusing on expanding distribution as volumes grow. As a press release explained, Ricks joins the team with a clear vision and dedication to furthering the success of Fresh Farms, and his extensive experience in various aspects of the produce industry—from grower engagement to destination marketing—positions him well to contribute to the enhancement of systems and processes within the company.
The industry vet joins the team at a crucial time, as Fresh Farms is anticipating a successful Mexico grape season, with approximately 7 million boxes expected in the total program.
Congrats to Shaun Ricks on this new role!
