Fresh Gourmet Co. Announces Grower Direct Program
- by Lilian Diep
WESTLAKE VILLAGE, CA - Fresh Gourmet Company has announced the launching of its new sourcing program, Grower Direct, offering retailers a simpler and more efficient process for ordering premium packaged produce. This program streamlines the ordering process, allowing retailers a one-stop option for order placement, while increasing the efficiency of their shipping, accounting, and storage.
“Our team is excited to bring this program to retailers to ease stress caused by changes in the industry,” says Andrea Brule, Senior Vice President and General Manager. “Transportation prices have increased, and retail storage space has decreased, making the profitability per square foot of the produce department space critical for retailers.”
Through the wide assortment of high-quality products from premier growing regions and by sourcing exclusively domestic produce, Grower Direct is able to promote domestic sourcing and encourage bundled ordering—retailers will save by having their products ordered, shipped, and managed from one vendor. The new program will focus on transparency, safety, and continuity from USA family farms and co-ops. According to the press release, this ensures strict consumer protections and labor standards are followed throughout the growing, storage, transportation, and sales steps.
Fresh Gourmet Co. also offers a broad assortment of merchandising and in-store promotion solutions to encourage impulse purchases. By bundling products under one umbrella, categories that may otherwise get lost in the department are more actively supported with sales-driving initiatives. With warehouse space declining and retailers shrinking their backrooms, having superfluous SKUs takes up critical square footage, so the program will also aim to address these issues along with minimum order requirement waste by offering a variety of products aimed to reduce shrink, making purchasing more efficient. Bundling and reducing category sizes reduces shipment costs and trucks on the road, allowing for more efficient transportation.
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