Fresh Produce and Floral Council Opens Sponsor and Exhibitor Slots for its 2026 Holiday Showcase; Bob Lanter and Veronica Rodarte Comment

COSTA MESA, CA - The Fresh Produce and Floral Council (FPFC) is now accepting sponsors and exhibitors for its 2026 Produce and Floral Holiday Showcase, August 26 and 27 at the Westin South Coast Plaza in Costa Mesa.

A Showcase for All Seasons

The Showcase is the West Coast's largest gathering of produce and floral professionals focused on the seasonal holiday calendar. It’s a unique opportunity to network with industry colleagues, learn from keynote speakers, and gain insights into industry trends for the holidays.

Sponsorship tiers include platinum, gold, and silver packages with exhibit booths, event registrations, sponsor recognition, and logo placement, as well as other benefits. There are also à la carte sponsorships for bags, keynote and awards, name badges, registration, and more.

While economic pressure is a real concern, consumers prioritize the holiday table and the budget for their favorite traditions. The Produce and Floral Holiday Showcase is tailored to help retailers deliver the memorable season they’re looking for.

“Given the current state of the economy, helping consumers find the joy throughout the holiday season will be essential,” said Bob Lanter, President of the Fresh Produce & Floral Council, in the recent release. “Fresh produce and floral items deliver that joy and comfort. The Holiday Showcase allows retail buyers to plan their sets to keep customers engaged and excited about the upcoming holiday season.”

Exhibit Space is Filling Up

The exhibit hall showcase on Thursday, August 27, is focused on innovative products and promotions for the holidays. Exhibitors get a 6-foot table with full event registration for two attendees and early access to the exhibit hall for setup. The exhibition transitions immediately to the event’s final reception.

“This is an opportunity to gather the most innovative holiday products and ideas for the busiest part of our year,” said Veronica Rodarte, Chair of the Fresh Produce and Floral Council Executive Committee. “Our exhibitors are bringing the best of every season to Costa Mesa.”

Brands working in produce, floral, packaging, equipment, logistics, retail technology and supporting services are encouraged to claim their exhibition space early. Contact Bob Lanter at [email protected] for sponsor and exhibitor inquiries. Or call (714) 739-0177. For event details, visit fpfc.org/events.