NEWPORT BEACH, CA - The trade show floor will come alive when Fresh Solutions Network (FSN) debuts the new Side Delights® package refresh at the International Fresh Produce Association (IFPA) Global Produce & Floral Show. The supplier will be showcasing the new line at booth #2162 when the show takes place in Orlando, Florida, later this month.
“We designed this packaging refresh using feedback from retailers and consumers, from a wide range of demographics and generations—from Gen Z to Boomers,” noted Kathleen Triou, President and Chief Executive Officer. “The new packaging is designed to help consumers select the right potato for the job, understand key nutritional benefits, get tips on how to cook each potato type, and find tasty recipes with a QR code. We have implemented the new package design across a full range of potato products, conventional to organic, size A to Petites.”
The newly refreshed package design will be available in clear poly, light blocker, and combo mesh bag options as well as bi-lingual versions in relevant markets, according to a press release. The Petites are available in 1.5 lb and 3 lb stand-up gusset bags, and all are designed to stand out on the shelf.
The new packs include the following features:
- Clear space on all sides of the packaging allows consumers to see the type and quality of potatoes it holds
- Color blocking visually guides shoppers to find the potato type they seek
- The use of contrasting colors between the bag and the potato brightens the display and invites potato type exploration
- Prominent bag size labeling communicates how much product is in the bag
- Bold, clean, contemporary font easily conveys key facts and messaging
- Notable Organic design features identify organic potatoes
Debuting at the upcoming event, the new packaging is already available nationally from a Fresh Solutions Network partner.
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