VENTURA, CA - Freska has announced a new addition to its sales team, Hector Soltero. Soltero will now be Freska’s Avocado Sales Manager and tasked with further developing the company’s growing portfolio of regional and national accounts.
“I am excited to start a new challenge within Freska Produce and look forward to working with the team to further develop their already extensive products and customer base,” Soltero commented. “I am fortunate to be joining such a respected company that prides itself on top quality and service.”
Soltero brings a wealth of experience within the industry to Freska, having spent the last eight years with a national, Los Angeles-area produce company where he was responsible for representing the avocado category and was instrumental in acquiring numerous accounts.
At Freska, Soltero will continue the company’s success in providing mangos year round, according to a press release. Freska is now adding avocados on a year-round basis to many of the top retailers in USA, Europe, New Zealand, Japan and Australia.
Jesus “Chuy” Loza, Managing Member, added, “Hector’s wealth of experience and industry knowledge has already made him a key addition to the Freska Team. We view his hiring as a sign of our commitment to being a leader in our industry.”
Loza continued by saying Freska’s innovations and the increasing demand from its customers is what led the company to look for an addition to its sales team, and Soltero was a great fit with the existing sales staff who could provide innovation, motivation and exceptional service.
