Frieda's To Bring Innovative Display Solution to Southern Exposure 2018

Tue. February 27th, 2018 - by Robert Schaulis

LOS ALAMITOS, CA – With SEPC’s 2018 Southern Exposure expo fast approaching, our industry is abuzz with companies preparing to showcase their best and brightest ideas. And Frieda’s Specialty Produce is no exception. The company will be featuring some of its most show-stopping retail support innovations and product offerings, bringing its three-tier display unit and sampling dragon fruit to the Tampa, Florida-event.

Alex Jackson Berkley, Assistant Sales Manager, Frieda's Specialty Produce“Produce managers tell us these displays are a definite traffic stopper,” said Alex Jackson Berkley, Assistant Sales Manager, in a recent press release. “Shoppers love to check out new produce being displayed on the unit.”

According to Frieda’s, the company’s eye-catching three-tier display unit is easy to set up in the store and takes up little space. Its attractive design is engineered to draw customers and promote specialty sales, and the company also offers a customized “Pick of the Month” program to help retailers make the most of the display.

Frieda's 3-Tier Display

At Southern Exposure, Frieda’s will also be sampling high-flavor red and white pitaya—or dragon fruit—from Ecuador and Israel. As one of the nation’s largest direct importers, distributors, and shippers of dragon fruit, Frieda’s noted, the company is committed to offering the best variety options from all over the world—from growing operations in Vietnam, the U.S., Nicaragua, Ecuador, and Israel. And, Frieda’s dragon fruit are available almost year-round.

“There are many options for dragon fruit (aka pitaya), and we offer the most extensive selection that consumers are looking for,” said Berkley. “With our suite of great tasting fruits to choose from, retailers can keep dragon fruit sales going year-round at low retail prices.”

Interested parties can visit the Frieda’s team at Southern Exposure—booth #205—on March 3rd in Tampa, Florida to sample pitaya and learn more about the company’s product offerings and retail support.

Frieda's Specialty Produce