Frieda's Celebrates Pantone's Pick ‘Ultra Violet’ for 2018
- by Melissa De Leon Chavez
LOS ALAMITOS, CA - Pantone, a global authority on color, sees a purple future for 2018. Ultra Violet has been named the color to tout for the coming year, and as reigning proprietor of all things purple in produce, Frieda’s Specialty is celebrating.
“The description of Ultra Violet hits home with us because purple has been our color from the very beginning,” said Alex Jackson Berkley about the announcement. “My grandmother, Frieda Rapoport Caplan, opened the business with a purple sign in 1962. She was the first woman to own a produce business and purple became a symbolic color for the company’s passion and innovation.”
Pantone chooses a color that symbolizes design trends and the cultural mood each year, and stated on its website, “Inventive and imaginative, Ultra Violet lights the way to what is yet to come.”
The selection also comes out hot on the heels of Frieda’s recent report naming colorful produce, including purple.
“The popularity of purple produce shows no sign of slowing as more shoppers are discovering the nutritional values of purple produce and the photo-friendly color it adds to their plates,” said Berkley. “With Pantone’s latest news, we are already creating some new promotions and programs to increase the customer experience in store. Stay tuned for our announcements in the near future.”
The produce specialty team of purple experts is ready to help produce merchandisers bring #PurplePowerToThePeople, according to a press release, by creating bountiful purple displays showcasing purple cauliflower, asparagus, baby potatoes, kohlrabi, and bay carrots, along with passion fruit, eggplant, radicchio, Treviso, and shoppers’ favorite Stokes Purple® sweet potatoes. To connect, visit the Frieda’s website here.