Frieda's Has Brand New Bag


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Thu. October 13th, 2011

<p>Frieda&rsquo;s Specialty Produce is always keeping it interesting, especially this year with a 50th Anniversary to celebrate and a host of tricks to present at the year's PMA Fresh Summit. The longtime exhibitor and innovative produce marketer will be bringing many new items to the table at the Summit, including a new line of superfruit juice blends. The new products are a series of fusions that fall under the category of Most Optimum Antioxidant Beverage (MOAB.) They are available in three exceptional superfruit blends and will be poured at the event by juice creator Terry Xanthos, an authority on A&ccedil;ai and Pomegranates.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Frieda's "Try This, Not That" campaign is giving alternative flavor to the traditional take on the holidays. The campaign promotes the inclusion of a creative twist on infamous seasonal treats. The conventional Apple Pie, with Frieda&rsquo;s ready-to-eat Crepes filled with saut&eacute;ed apples, becomes a fresh new dessert. Mashed potatoes can step up their game with an offering of roasted specialty potatoes like the Maple and Bacon Roasted Potatoes and traditional stuffing can transform into Apple, Dried Cranberry, and Pine Nut Stuffing.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Frieda&rsquo;s is keeping its innovate edge with the help of its Fresh Produce Forager, Mary Arra&ntilde;aga Landis. The flavor architect will be presenting a host of her unique and marketable finds from specialty growers nationwide like the Starship Squash and Windrose Heirloom Garlic. For more information and the chance to sample some tasty treats, visit Frieda&rsquo;s booth #2546 at the PMA Fresh Summit Atlanta.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>www.friedas.com</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">