Frieda’s Helps Shoppers Find Their Chinese Zodiac Sign for the Lunar New Year

Tue. February 5th, 2019 - by Jessica Donnel

LOS ALAMITOS, CA - I am energetic, smart, and curious—even Frieda’s says so! Those who know me know I am on an endless quest to find out more about myself via avenues like internet horoscopes and BuzzFeed quizzes. Now, thanks to Frieda’s, I have a new way to dive into my psyche that has a few thousand years of gravitas behind it. I’m talking, of course, about the Chinese zodiac. With Lunar New Year in our rearview mirror and the Year of the Pig underway, Frieda’s created a guide to help you determine your very own Chinese zodiac sign.

Alex Berkley, Sales Manager, Frieda’s Specialty Produce“Lunar New Year is a super exciting time of the year, and we wanted to have some fun with it,” said Sales Manager Alex Berkley in a press release. “I was born in the year of the snake, which is known for intelligence, sympathy, and wisdom.”

The Chinese zodiac runs on a 12-year cycle, with each year being represented by a different animal. The 12 animals were selected based on their importance to Chinese culture and correspond to a list of unique traits. For this year’s Year of the Pig, those traits include being carefree, generous, and brave! You go, pigs! Check out Frieda’s chart below to find out about your own sign:

Frieda’s created a guide to help you determine your very own Chinese zodiac sign. (Click the image to expand)

Frieda’s is offering additional ways to help retailers create a go-to destination for shoppers, too. The company suggests talking to your account manager today for additional signage opportunities and merchandising recommendations.

Kung Hei Fat Choy everyone—especially to my fellow monkeys out there!