Frieda's Reveals Mother's Day Merchandising Insights

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Thu. April 29th, 2021 - by Lilian Diep

LOS ALAMITOS, CA - Every day is a cause for celebration for the moms in our lives, and with Mother’s Day just around the corner, shoppers are on the lookout for ways to make this year special. To make up for the fun family events put on hold this past year, this spring will have a bit more of a bang in the produce aisle, and Frieda’s has just the fresh spread to make consumers fill up their carts.

Alex Jackson Berkley, Director of Sales, Frieda's Specialty Produce“As a (new) mother to a five-month-old, I think I’ve earned a day that’s all about me. I’m pretty excited to spend Mother’s Day being celebrated by my husband and, of course, eating something delicious,” said Alex Jackson Berkley, Director of Sales at Frieda’s Specialty Produce. “For special occasions like this, I love setting up a crêpe bar, complete with fruits, nuts, whipped cream, and all the fixings! This time, I’ve got my eyes on these bright and festive vanilla cream-filled crêpes with blueberry sauce, berries, and kumquats.”

A do-it-yourself crêpe bar makes it easy for consumers to trial new fruit while stocking up on category hits. To make your store the crêpe destination this Mother’s Day, noted the release, add Frieda’s French-Style Crêpes to the berry case and merchandise the surrounding area with chocolate sauce, drizzles, preserves, nuts, and—of course—flowers!

In preparation for Mother's Day, Frieda's has dropped a new recipe for vanilla cream-filled crêpes with blueberry sauce, berries, and kumquats to offer retailers key cross-promotional opportunities

Give your shoppers a twist on this sweet classic with savory options as well. The crêpe is the perfect vehicle to serve a myriad of options and allows for great cross-promotional opportunities. Inspire shoppers to take a savory spin and serve brunch-ready crêpes with a simple side of shaved watermelon radish, drizzled with a floral pink lemon vinaigrette. Tie in a fresh Tikis™ drinking coconut or a refreshing passion fruit mojito to wash it all down.

This year, it’s all about embracing togetherness. Contact Frieda’s today for easy crêpe and fresh fruit merchandising solutions to make your shoppers’ celebrations all the more meaningful.

Frieda’s Director of Sales Alex Jackson Berkley will be celebrating this year's Mother’s Day with her five-month-old and an ultimate crêpe bar, complete with fresh produce and all the fixingsKeep it fresh and keep checking back as AndNowUKnow covers all the latest in the industry.