Frieda's Specialty Produce Gears Up for Spring with Premium Offerings
- by Laura Hillen
LOS ALAMITOS, CA – Spring is everywhere, and consumers are looking to produce to enliven their dishes and seasonal affairs. With winter fading behind us and new springtime merchandising unfolding, Frieda’s Specialty Produce is looking to attract shoppers with its bountiful and colorful displays of fruits and vegetables.
“The change of season brings the change in what shoppers want to cook and eat. Warm weather means light, crisp, refreshing food—maybe even grilled,” said Karen Caplan, President and CEO. “Spring also provides great opportunities for retailers to promote key drivers starting with fresh horseradish root for Passover, artichokes and colored cauliflower for Easter, and rhubarb and berries with value-added specialties like ready-to-eat French style crêpes for Mother’s Day.”
The company emphasized in a press release that retailers can increase sales and attract more consumers to the produce aisle with Instagram-perfect spring vegetables such as the following:
- Purple asparagus
- Watermelon radishes
- Heirloom cherry tomatoes
- Specialty radishes
Even further, sales can be found in the assets of other spring top-sellers and consumer faovrites, such as Brussels sprouts, baby carrots, baby beets, endive, mini sweet peppers, radicchio, Shanghai bok choy, fava beans, sugar snap peas, and English peas.
Looking to spruce up your spring aisles with specialty? Contact Frieda’s today.