LOS ALAMITOS, CA - Calling all vampires, monsters, and ghouls! Spooky season is officially upon us, and Frieda’s Specialty Produce has some frighteningly fresh tricks up its sleeves. The specialty supplier is aiming to drive shopper dollars to the produce department, rolling out its Spooky Foods promotion as it encourages shoppers to try something new this year.
“I look forward to our Spooky Foods promotion all year long because it’s a great way to get shoppers to try something they have never had before. This year, I’m especially excited about our super-sweet yellow dragon fruit from Ecuador with a Brix level as high as 23…so sweet your kids will think it’s candy!” says Allen Demo, Director of Business and Grower Development.
According to a recent survey by C+R Research Omnibus, 45 percent of shoppers are looking to find new and different things in the grocery store to make life a little more fun and interesting since the onset of the global pandemic, as mentioned in a press release. Just because consumers are opting for small Halloween gatherings at home or letting kids trick-or-treat within their social pods, doesn’t mean that Halloween needs to be less fun.
Remind your shoppers about the joys of Halloween by displaying carved faces on apples and kiwanos®, creating jackfruit jack-o-lanterns, and staging some rambutans to show off the fruit’s fearsome spiky sweetness. Frieda’s also suggests you add festive decorations from other departments to help create the full Halloween effect.
Make the produce department a destination this Halloween by stocking up on fruits and vegetables that will give your shoppers something to cackle about. Frieda’s will help you create the perfect potion for a chilling Spooky Foods display to drive incremental sales this October, so don’t hesitate to get in touch.
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