Frieda's Spooky Foods Promotion Prepares Shoppers For Halloween
- by Anne Allen
LOS ALAMITOS, CA - Halloween is one of my all-time favorite holidays, so any time I hear about spook-tacular produce opportunities, my little spooky heart starts to flutter like the wings of a bat. I’m not the only shopper that gets excited about Halloween and all the recipes that comes along with it. Courting this love of Halloween, Friday’s Specialty Produce recently announced the launch of its Spooky Foods promotion. Excite shoppers throughout October with Frieda’s Spooky Foods promotion!
“Our clients love this promotion, so every year we are dedicated to finding the best-quality items to help create a Halloween produce set,” said Director of Procurement Allen DeMo in a press release. “Take, for example, our jackfruit. This year we have partnered with an amazing grower who is supplying us with the highest-quality, GLOBALG.A.P.-certified and best-tasting jackfruit.”
Ways in which retailers can build upon the appeal of spooky foods is to feature Frieda’s jackfruit, Kiwano®, rambutan, blood oranges, and red dragon fruit together. Go a step further and carve spooky faces into apples, Kiwanos, or blood oranges and give shoppers a healthy way of celebrating the holiday. (We all know how easy it is to fall into the candy trap!)
Adding festive decorations from other departments will help create the full Halloween effect.
There is really no better time than Halloween to display some of Frieda’s most unique items to inspire shoppers and their kids to try something new in the produce department. So, what are you waiting for? Get spooky!
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