REEDLEY, CA - When I think of Fruit World, two words come to mind: fresh creativity. The brand continues to shake up the produce industry with its unique programs, and today is no different. The supplier recently announced the start of its California table grape season, providing its partners with consistent flavor, variety, and a direct line to the farm.
“We’ve increased production of our specialty grape varieties,” shared Bianca Kaprielian, Co-Founder and Chief Executive Officer of Fruit World. “We aim to cultivate a small yet mighty—primarily specialty—grape program that will delight our customers with unique flavors.”
The highly anticipated season brings innovative and heritage varieties to market, running from late July through October. According to a press release, the season starts with grapes from organic pioneer Pete Wolf, one of California’s first Certified Organic grape farmers. Don’t wait to get your hands on these coveted heritage vines, which come in black, red, and green and are sure to sell out quickly.
Also luring in consumers this season is the organic Thomcord variety—a cross between the juicy Concord grape and the tender-skinned Thompson seedless grape. Ensuring the satisfaction of its partners, Fruit World includes a comment card in each retail pack of their Organic Thomcord seedless grapes, which tells the story of Co-Founder CJ Buxman and why he grows the grape. Each card includes a phone number, inviting shoppers to text their ‘Thomcord Tales’ experience and to share their questions, feedback, or comments.
“We answer each text personally, engaging directly with the consumer and taking part in their Fruit World experience first-hand. Their stories are heartfelt, their feedback is genuine, and the opportunity for live interaction with consumers is incomparable,” shared Kaprielian.
The Kyoho rounds out Fruit World’s robust program; it is a Japanese gem that grows in round, uniform bunches packed with flavor. While already wildly popular in Asian markets, the variety has quickly become mainstream due to its sweet and subtle tang.
If flavorful, top-quality varieties aren’t enough to pique your interest, the supplier’s sustainability strategies certainly will! Fruit World recently transitioned its grape program out of plastic pouch bags and into more environmentally-friendly paper tote bags, meeting customer demands for sustainable packaging.
“More than 60 percent of Thomcords moved into our recyclable and compostable paper totes, meeting our customers’ appetite to reduce plastic waste,” Kaprielian added.
Category insights are our cup of tea here at ANUK, so stick around for more updates!
