LOS ANGELES, CA - Fusion Marketing has expanded its partnership with global information company The NPD Group.
“Fusion Marketing’s alliance with the NPD Group will help strengthen the produce industry’s understanding of consumers’ shopping patterns,” states Steven Muro, President of Fusion Marketing, according to a press release. “Through careful analysis, Fusion uncovers potential sales opportunities and provides actionable strategic direction. NPD will provide their unmatched expertise on consumer behavior, and together we will have greater insight into the motivating behaviors driving purchase decisions and ultimately driving sales.”
Combining NPD’s extensive consumption behavior research with Fusion’s retail expertise and related retail sales analysis, the companies stated that they will strive to deepen the produce industry’s understanding of:
- Consumer consumption
- Shopping behavior
- Market Trends
In turn, the two hope to benefit produce companies and commissions by providing market intelligence, consumer insights, and retail trends.
“Our alliance with Fusion Marketing offers the produce industry the insights and knowledge to make smarter business decisions to drive stronger marketplace results,” said Diane Tielbur, President of Food and Beverage Consumption at NPD Group. “With NPD and Fusion providing the business insights, implications, and guidance for actions, we can help all the players in the produce supply chain achieve their core business goals.”
Continue to read AndNowUKnow for all the latest in marketing and innovations to promote consumption for the produce industry.
