WATSONVILLE, CA - Gem-Pack Berries is pushing for even further advancement in terms of sustainable packaging, taking its next vital step with a strategic new partnership. The berry provider recently tapped Multisteps, a leader in innovative and sustainable packaging solutions, to help reduce its environmental impact and establish a more sustainable supply chain.
“Gem-Pack and Multisteps share a deep passion for sustainability and innovation,” said Madu Etchandy, Senior Vice President of Operations at Gem-Pack Berries. “The opportunity that Multisteps brought our way to launch this technology within the USA berry category is very exciting and is another step in the right direction to reducing our overall environmental impact. We look forward to building on this and deepening our commitment to sustainable practices, driving innovation, and leading by example.”
As a press release detailed, Gem-Pack Berries is the first berry company in the U.S. to adopt Multisteps’ Digital Direct Printing technology. Multisteps utilizes cutting-edge technology, harnessing its Digital Direct Printing capabilities to provide a solution that greatly reduces the strain on recycling centers while lowering greenhouse gas emissions and keeping harmful PET out of landfills. The release noted that the company’s innovative printing technology uses food-grade washable inks that clean off easily in the recycling process, ensuring the materials can be recycled in the most sustainable way possible. The technology also provides superior color finishes without compromising sustainability.
By helping to eliminate traditional paper labels, film, and adhesives, this breakthrough innovation simplifies the recycling process, thus enhancing recyclability and streamlining sustainability efforts.
“We have spent a few years perfecting this innovation while adding an array of proprietary technologies to ensure we produce a flawless final product,” Monica Steinberg, Multisteps Senior Vice President of Sales and Business Development, added. “Multisteps Industries is incredibly honored to partner with Gem-Pack in this new venture, and we deeply share their beliefs in sustainability. For us, finding innovative ways to reduce plastic waste has become a lifelong commitment. Direct Printing opens a new world for branding and marketability, far beyond what labels can offer, giving companies an array of choices to stand out away from the competition. One other benefit to this technology is the substantial cost savings. As consumers become more aware and demanding of legitimate environmentally friendly solutions, our Direct Printing is the latest, most advanced technology to truly close the cycle of sustainability.”
As Gem-Pack Berries explores new projects through this advantageous alliance, this initiative with Multisteps will begin rolling out across a portion of the supplier’s California-based products beginning in Q4.
For more information on the partnership, click here.
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