CARLISLE, PA - Produce is on the brain for the team of dietitians over at The GIANT Company as the summer kicks off. To encourage shoppers to stock up on fresh fruits and veggies this season, the retailer is providing simple tips, tricks, and meal inspo with free virtual classes throughout the month of July.
“Seasonal produce is picked right at the peak of ripeness, locking in that good nutrition and fresh flavor,” said Kilene Knitter, MS, RD, LDN, and a dietitian with The GIANT Company. “When we eat seasonally, it’s also more affordable and supports our local communities, too.”
To get consumers excited, the retailer provided a sneak peek of the virtual classes being offered. They include:
- Learning how simple and delicious it can be to make no-cook meals, like spicy shrimp ceviche and BLT with lemon basil mayo using affordable products and seasonal produce every Monday at 12 p.m. with Meal Solution Mondays classes
- Each Tuesday at 12 p.m., learning simple tips and make seasonal recipes like zucchini carpaccio and watermelon, tuna, and feta salad to make the most of summer produce this year in the dietitian’s Produce Spotlight class
- Joining The GIANT Company dietitians to learn all about some local vendors, like Stauffer Huling Farms, Keystone Fruit, and Soli Organic, in the Table Talk class every Wednesday at 12 p.m.
- During the Summer Smoothies class on Thursdays at 12 p.m., the dietitians will be blending up refreshing options, like blueberry smoothie bowl and sunrise smoothie
Seeing as these classes are free and easy to attend, it seems like this strategy could possibly be something adopted more widely across the grocery sector to draw shoppers to the produce department.
Keep reading AndNowUKnow for more unique retail strategies and programs.
