MONTEREY, CA - Giddings Berries USA is fortifying its leadership team as it rapidly grows its presence in the U.S. market and prepares for future expansion opportunities. The Monterey, California-based supplier recently appointed Neftaly Vargas as Senior Sales Manager and Adolfo Bucio as the new Operations Manager.
Vargas has an established career in the production side of the industry and has held multiple customer support management roles with the grower. As Senior Sales Manager, she will be focused on expanding the supplier’s major retailer program and building out its sales and customer service teams.
Bolstering her expertise in the sector is a B.S. in Agriculture Business from California State University, Fresno, according to a press release.
“Having supported producers and built successful programs for some of the nation’s leading retailers, Neftaly brings nearly two decades of sales leadership and category management experience to Giddings,” said Helena Beckett, Director of Sales. “Giddings has a strong focus on customer service and satisfaction, and we’re very excited to have Neftaly spearheading these efforts.”
Giddings Berries is implementing strategies to widen its distribution footprint, including the addition of strategic facilities in California, New Jersey, Florida, and Texas.
As it puts these strategies in place, the company is also strengthening its team with new leader Bucio.
Bucio will take on the role of Operations Manager to expand Giddings Berries’ capacity for logistics, food safety, and quality control. Bucio earned his B.S. in Agricultural Business at California State University and has held multiple critical food safety, compliance, and quality assurance positions at conventional and organic produce companies for nearly a decade.
Chief Operating Officer Ian Grigg commented on the recent appointments.
“Adolfo adds a layer of validation of service to our customers, and will document and ensure every load meets our exceptional quality and food safety standards,” said Grigg. “Giddings Berries USA is developing the scale, capacity, and resources to be the leading berry supplier to any retailer. With Neftaly and Adolfo now on our team, we offer our customers an increased level of service and support.”
Cheers to the new leaders on their recent appointments and the critical role they will play in this supplier’s expansion strategy.
