Gills Onions Differentiates With Dedication to Consistency
- by Kayla Webb
OXNARD, CA - In the fresh produce industry, there’s nothing laissez-faire about Steady Eddies, especially if it means the consumer is happy with a sustained supply of fruits and vegetables. For Gills Onions, one of the Steadiest Eddies of them all, maintaining a constant supply of high-quality onions, isn’t just a point of pride but a mission statement it continues to carry out each and every day.
“We’re actually unique because we are very Steady Eddie,” Megan Jacobsen, Vice President of Sales and Marketing, said to start off our conversation about Gills Onions. “We’re not a traditional fresh produce company since we’re value-added, but consistency is key to our message to consumers. We’re consistent in yield, quality, and price 365 days a year.”
In addition to its retail customers, Megan explained that this messaging is a big selling point within foodservice—which accounts for over 70 percent of Gills Onions’ customer base.
“With yields, you never really know what you’re going to receive in a 50 lb sack of onions, but with a Gills whole peeled onion program, you’re guaranteed 30 pounds of finished product every single time. Chefs, especially, want to know that when they receive a Gills Onion box, they’re getting the full product, since it affects their dishes,” Megan noted. “Consistency is also key to making the best financial decision for restaurants. Overall there is a cost-effectiveness that comes with consistency, which is why it’s one of our main messages.”
Gills Onions’ dedication to consistency also extends to its end product, including quality and shelf life. The company grows 100 percent of its own onion supply, helping it deliver on its key messaging and continue to build on its brand differentiation.
“In terms of quality, we have the best shelf life—an 18 day shelf life. So, 365 days out of the year, our customers can expect Gills Onions to deliver on all fronts,” Megan concluded.
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