Giumarra Bros. Fruit Co. Introduces New Organic Vegetable Line
- by Jessica Donnel
LOS ANGELES, CA - The Giumarra Companies has introduced a new Certified Organic vegetables line under its Los Angeles wholesale operation, Giumarra Bros. Fruit Co. The line includes lettuce, cabbage, broccoli, celery, cauliflower, beets, chard, and kale, along with a variety of specialty vegetables, greens, and herbs. The company said the new line is in response to a huge growth in demand for the organic category.
“The demand for organic produce is rising globally,” explained Chuck Anunciation, Division Manager for Giumarra Bros. Fruit Co. “We feel it is important to continue serving our customers’ growing needs with a broad organic offering.”
Along with the rest of his team, Anunciation brings more than 25 years of organic buying expertise to Giumarra Bros. Fruit Co. The new category is USDA Certified Organic, California-grown, and will be available year-round, according to a press release.
“We have seen double digit growth in our wholesale organic category,” added Kellee Harris, Western Region Business Manager. “Our new vegetable offering will nicely complement our organic fruit offering, as well as our conventional produce.”
In order to accommodate the growth resulting from the new category, Giumarra also recently revamped its warehouse facility.
The company said it will be showcasing the new organic vegetables this summer at the Los Angeles Wholesale Market, using planned demos designed to promote at both retail and foodservice levels.