Giumarra Companies Announces Return of Premium DulceVida™ Nectarines
- by Chandler James
LOS ANGELES, CA - The stars are aligning in the produce aisle, as Giumarra Companies’ premium DulveVida™- branded nectarines will return this summer. After making their successful debut in grocery stores last year, the trio of French-bred, California-grown offerings include the Midnight Edition™, Twilight Edition™, and Sunrise Edition™.
“We are very eager for this summer’s return of our proprietary, premium DulceVida nectarines, as our customers and consumers love their sweet taste,” said Jeannine Martin, Corporate Vice President and Director of Sales for Giumarra Reedley/Kingsburg. “Additionally, we believe our packaging is perfect for online orders and home delivery. We now offer clear lids that help protect our fruit in consumer boxes, which also stack beautifully for in-store merchandising displays.”
Each DulceVida limited edition nectarine variety has a unique appearance with a variety of availability this summer:
- Midnight Edition: yellow flesh nectarines with a dark, speckled exterior color. Available mid-June through early August
- Twilight Edition: white flesh nectarines with frosted fuchsia skin. Available June through mid-August
- Sunrise Edition: yellow flesh nectarines with rose red to deep berry skin. Available July through mid-August
In a company press release, Martin noted that the company developed its DulceVida nectarines over the course of many years with its California stonefruit growers.
Giumarra’s California-grown DulceVida nectarines are available in both high-graphic corrugated consumer boxes and plastic handled bags. The boxes are available in 2.5 lb and 4 lb options; the bags are available in a 2 lb option.
“Our family has been a proud California stone fruit grower for decades—we are now in our fourth generation,” said Tim Thiesen, who also manages the DulceVida test orchard in Reedley, California. “Even though it takes several years to plant, grow, and test these very special varieties, we really love growing these amazing DulceVida nectarines for Giumarra. We are very passionate about providing such high-quality California-grown stone fruit for consumers to enjoy across the United States.”
To help retailers communicate the DulceVida story to consumers, Giumarra also offers customized, comprehensive marketing support including consumer recipes; digital/social media content; and in-store merchandising materials that feature one of our DulceVida growers, the multi-generational Thiesen family.
For more exciting releases in the produce aisle, keep reading the reports from ANUK.