Giumarra Reedley Featuring Helen Krause on New Persimmon "Power Pack"

Wed. October 15th, 2014
- by Jordan Okumura     

LOS ANGELES, CA - Retired stone fruit grower Helen Krause is back in her kitchen to help Giumarra Reedley promote its new persimmon “Power Packs” this fall. Shipping now through November, these 4.5 pound boxes will feature Mrs. Krause's delicious baking recipes for consumers to enjoy.

Jeannine Martin, Director of Sales“Mrs. Krause is a crowd favorite and just in time for fall, is offering her time-tested Hachiya Oatmeal Cookie and Pudding Cake recipes, along with hints on ripening, freezing, and making Hachiya pulp,” shared Jeannine Martin, Director of Sales for Giumarra Reedley. “We think her approachable personality and helpful hints will really help consumers discover new ways to use Hachiya persimmons.”

Giumarra first began its collaboration with Mrs. Krause during the spring through Giumarra's Nature’s Partner “Easy as Pie” plum promotion. After the success of that promotion, Mrs. Krause is excited to turn her eyes to persimmons, showing customers how to use the sweet fruit with innovative baking recipes and convenient “Hints from Helen” on 3-inch by 5-inch cards printed accordion-style and packed in every consumer box.

Helen Krause“I’ve been baking with persimmons for years, and there are tricks to working with Hachiyas in particular,” Mrs. Krause said. “One key is to know each piece of fruit ripens independently, and you must wait until each is fully ripened before using in recipes.”

According to a press release, the “Power Packs” were designed to stand alone and interlock for easy stacking in retail. Giumarra Reedley is excited about the potential of this new iron and Vitamin C packed, nutrient-rich product line and looks forward to marketing it over the next month as a healthy snack to children and adults alike.