GLENNVILLE, GA - Vidalia® onions are getting a fresh new look this season thanks to G&R Farms. Harnessing the beloved variety to stand out in the onion sector, the grower has pulled back the curtain on its newly launched Vidalia packaging.
“At G&R, we might be a traditional company, but we also are dedicated to innovation in all areas of our business, including marketing. We want to stay relevant and meet our customers where they are,” remarked Blake Dasher, Chief Executive Officer of G&R Farms. “We know our packaging is a break from the industry norm, but we also believe it strikes a softer visual brand look that appeals to a broad range of shoppers. As the Vidalia season gets underway and consumers get ready for their first bite of the onions they ask for by name, it’s only fitting that our new brand is there to greet them.”
The new brand look will be available on all package sizes for both conventional and organic Vidalia onions and will also be available year-round on Peruvian onions starting in the fall, a press release explained. The refreshing redesign presents an illustrated, fresh feel with a striking new color palate matched with a striking aesthetic. Also featured on the new packaging is information on the company’s rich history, as well as valuable consumer insights.
As the company noted in the release, this strategic move aims to highlight the premium essence of G&R Farms’ Vidalia onions and support retailers with increased sales. The exciting new look sets out to meet the supplier’s goal of standing out amongst the many new brands and products in the produce department, generating increased impulse purchases for the traditional sweet onion variety.
As suppliers implement more creative brand strategies, ANUK will be here to report.
