Green Giant® Fresh Adds Avocados to Product Line


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Mon. May 6th, 2013

<p style="text-indent:0px; line-height:12px;"><span style="font-weight:bold;line-height:130%"> Salinas, CA</span><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">By Eric Anderson<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">5.7.13</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/green_giant_avocados_may_2013_BODY.jpg" alt="images 050713" />Green Giant® Fresh has added avocados to its growing product line of fresh fruits and vegetables and value-added meal solutions. The company will start shipping fresh avocados to retailers in late May, In association with C.H. Robinson Company. The new line will be branded with the Green Giant® icon and be available year-round with the help of C.H. Robinson.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/green_giant_avocados_may_2013_BODY_03.jpg" alt="images 050713" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The avocado line will be available in 25 pound and single layer tray packs, and in three, four, and five-count bags. Avocados are a top five growth item within retail categories recognized as volume movers. They boast a market of 1.2 billion pounds per year, which is estimated to hit two billion pounds by 2018.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“Avocados continue to grow in popularity,” said Jennifer Fancher, Director of Marketing at Green Giant® Fresh. “They are making their way into shopping carts across America as a simple, yet delicious handheld snack item as well as a regular ingredient in so many family meals. We are excited to be offering busy families yet another healthy meal solution!”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The bagged avocado options will feature Box Tops for Education® as Green Giant® Fresh is the only produce brand to feature the program. Consumers can earn money for their children’s schools by clipping Box Tops coupons from hundreds of participating products. Since 1996, Box Tops for Education has helped America’s schools earn over $525 million.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“C.H. Robinson is proud to bring a new product line to Green Giant® Fresh’s expansive fresh produce offering. Our brands have a reputation for great taste, freshness, quality, and are ones that consumers trust year-round,” said Michael Castagnetto, Strategic Category Manager at C.H. Robinson<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.greengiantfresh.com/" target="_new">Green Giant Fresh</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">