PARSIPPANY, NJ - Value-added veggies and more are coming to the already formidable portfolio of Green Giant®. The legacy brand is bringing 12 new veggie-forward frozen offerings, including three brand-new items: Crispy Smashed Potatoes, Corn Cob Bites, and Veggie Ramen. Additionally, the Green Giant Restaurant Style line includes new items from Roasting Veggies and Veggies & Rice.
"Crispy Smashed Potatoes, Corn Cob Bites, and Veggie Ramen offer fun twists to classic favorites, while remaining a convenient, and affordable option that doesn't sacrifice taste," said Kristen Thompson, President of Frozen and Vegetables and Senior Vice President of B&G Foods, Green Giant’s parent company. "In addition to these new frozen veggie products, we'll be expanding the Green Giant Restaurant Style line. We've seen great success with our Restaurant Style sides because consumers love incorporating high-quality veggies into their meals without having to leave home, so we are delighted to provide even more delicious options."
Capitalizing on the viral trend of smashed veggies, Green Giant is introducing two frozen varieties of Crispy Smashed Potatoes: Original (Sea Salt & Black Pepper) and Garlic Parmesan. Green Giant Crispy Smashed Potatoes are perfectly seasoned, ready in minutes, and can be cooked in an air fryer, a press release stated.
Green Giant is also launching Corn Cob Bites in two flavorful varieties: Butter, Salt & Pepper, and Mexican Style Street Corn. Each frozen bag has approximately 1" cuts of corn on the cob that are perfect as a side dish, an appetizer, or for snacking. Green Giant is also expanding to an exciting new category with its Veggie Ramen. Available in Chicken Flavored, Beef Flavored, Garlic Soy, and Spicy Chicken Flavored, Veggie Ramen is the perfect blend of vegetables, ramen noodles, and broth that are sure to bring familiar ramen flavors to the home kitchen.
Last but certainly not least, four new flavorful varieties will be added to Green Giant’s Restaurant Style Roasting Veggies and Veggies & Rice lines, including Broccoli & Roasted Red Potatoes with Cheddar Seasoning, Tri-Colored Potatoes with Steakhouse Butter Seasoning, Broccoli Pilaf with Garlic Parmesan Seasoning, and Asparagus, Pea & Mushroom Risotto with Truffle Parmesan Sauce.
I’m getting hungry just thinking about these new products! And your shoppers definitely will too.
