VERO BEACH, FL - The team over at Greenyard USA/SealdSweet is carving out its hold on the avocado landscape. Recently, the company revealed it expanded its lineup of fresh fruits and vegetables with avocados from the great state of Jalisco, Mexico.
“Jalisco is an exciting emerging market for us, and we have found the right partnership to tap into this rich agriculture area,” said Mayda Sotomayor, President and Chief Executive Officer of Greenyard USA/Seald Sweet. “This state has already been involved with worldwide trade of avocados for many years, and we look forward to being the first to bring these products to the American consumer.”
Seald Sweet was founded in 1909 as a Florida citrus grower cooperative. In 1998, Seald Sweet merged with Greenyard, transforming the company into Greenyard USA, a global marketer through its international network of companies.
Now, the company is grounding its hold in the avocado space through its global network of companies and partners.
“In a matter of weeks, we will be starting our exclusive marketing agreement which will expand our avocado line, and we are extremely pleased to be working with one of the outstanding family-owned farms in Jalisco, Las Tarcascas,” touted Carlos Sotomayor, Commodity Manager for Avocados. “We will be servicing our key retail partners with the products imported through McAllen, Texas, where we will also have the option of private labeling, custom packs, and ripening.”
The Chacon family of Las Tarcascas has been growing fresh fruits and vegetables for over 20 years. Don Miguel and his son, Genaro, have deeply rooted ties to the area and harvest over 800 hectares.
“Our second-generation family farm produces some of the best quality avocados in the country, and we have found the company that matches our family spirit, which is at the core of our company culture, to bring our fresh products to the United States market,” said Genaro Chacon, General Manager of Las Tarascas. “We have a new venture with a local, GFSI compliant packing facility, which will be a cornerstone of our program.”
Be on the lookout for another announcement on the company’s new packaging options, as the supplier moves forward with its Greenyard initiative to be 100 percent recyclable by 2025.
“We all need to have a focus on our planet, and all new partnerships will be engaging in packaging that meets our goals for sustainability,” commented Helena Fernandez Irastorza, the Marketing Coordinator for Greenyard USA/Seald Sweet.
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