Greg Cyr Appointed CEO of San Diego Farms; Matthew Garff Comments


Wed. December 10th, 2025 - by ANUK Staff

SAN MARCOS, CA - San Diego Farms (Fresh Origins®, BrightFresh® Microgreens) announced the appointment of Greg Cyr as Chief Executive Officer, succeeding Norma St. Amant, who is retiring after decades of service to the company. Cyr brings with him over 25 years of leadership experience in the consumer-packaged goods industry, with a focus on the produce and grocery sectors.

San Diego Farms (Fresh Origins®, BrightFresh® Microgreens) announced the appointment of Greg Cyr as Chief Executive Officer, succeeding Norma St. Amant, who is retiring after decades of service to the company

Having served some of the country’s most notable brands, he brings extensive expertise in management, sales, marketing, and wholesale distribution.

Greg Cyr, Chief Executive Officer, San Diego Farms

“This is an extraordinary time to join San Diego Farms,” said Cyr in the recent release. “With its trusted brands and unmatched product quality, the company is well positioned for accelerated growth. I look forward to helping drive the momentum while ensuring we continue delivering exceptional value to our partners.”

“Greg brings a powerful combination of experience, leadership, and innovation that make him the right leader to propel the company forward”, said Matthew Garff, Chairman of the Board of Directors at San Diego Farms. “His strategic approach and operational expertise will play a key role in expanding capabilities and elevating the customer experience.”

Under Cyr’s leadership, San Diego Farms will continue to strengthen its mission as the nation’s leading grower and supplier of microgreens, edible flowers, and specialty produce items.


Companies in this Story


BrightFresh®

Fresh Origins produces the very best MicroGreens, PetiteGreens and Edible Flowers. Located near San Diego, California, we…